RationAle Brewing has recently shown impressive growth in the non-alcoholic (NA) craft beer sector, unveiling a daring new brand identity, redesigned packaging, and reinvented brews.
Rising quickly to become the 5th largest NA craft beer brand in just over a year in retail, RationAle is disrupting the market and building a loyal base of Mavericks who are redefining their beer drinking experience. The exponential rise of the brand, according to SPINS August report, positions RationAle as the 5th largest NA Craft Beer in the nation.
Driven by an unyielding ambition, their team is prepared and excited for their next goal – claiming the #2 spot in the rapidly growing market for craft non-alcoholic beer.
In order to sustain their growth, strategic partnerships have been secured by RationAle, which address on-going industry challenges, such as ensuring constant supply for retailers and distributors.
“This brand refresh goes far beyond a mere facelift; it’s a bold reinforcement of our identity, a reflection of our growth, and a renewed commitment to our community of beer enthusiasts, the Mavericks: Those independent thinkers and drinkers who uniquely define the way they brew, and are in constant pursuit of an unparalleled craft taste.
Through our audacious industry, distributor, and retail partners, we’ve strategically positioned our brand and formulated our products to take the NA category by storm, and have zero intention of stopping until we get our beers into the hands of Mavericks everywhere.”
– RationAle Co-Founder and CEO, Jamie Fay.
RationAle targets true craft beer enthusiasts, positioning its brand for those who savor the beeriness of alcoholic brews but are increasingly mindful of their consumption.
The brewery hopes to become the preferred choice for a range of occasions—from weekend adventures, friendly drink-ups, to surviving a hectic work week— for the discerning consumers attempting to make minor but meaningful lifestyle adjustments.
RationAle’s brand repositioning signifies an evolution in the non-alcoholic beer market and challenges consumer expectations of it.
Wendy Pickett, the Co-Founder and Executive Vice President of Sales, says…
“We are not just reinforcing our brand positioning; we are redefining the non-alcoholic beer landscape and what the consumer expects of it.
The introduction of our new slate black cartons is a game-changer, designed to disrupt a shelf landscape cluttered with pastel hues, putting the spotlight firmly on the can and branding as the hero of our narrative,“
RationAle has a variety of non-alcoholic brews such as their Hazy IPA, West Coast IPA, and Rational Vibes Cerveza.
