Is the NA Beer Market Too Crowded?
The closures of Leader Brewing and Fungtn come at a time when the NA beer market has never been more crowded.
Over the last two years, we’ve seen dozens of new brands emerge, fueled by increased consumer demand for healthier, alcohol-free options. However, the flip side of this rapid growth is that some established brands are now struggling to survive.
In August 2023, another notable player, Two Roots Brewing, a pioneer in the NA craft beer space, also shut its doors. As more brands clamor for a piece of the action, it’s becoming clear that the market is not just competitive—it’s crowded.
The closures of Leader Brewing, Fungtn, and Two Roots raise important questions about the future of NA beer…
Are we starting to see the effects of an oversaturated market?
While consumer interest in non-alcoholic beer continues to rise, it appears that only those brands with the right combination of capital, distribution, and differentiation will be able to thrive in the long term.
