JAN, 2024
Far more than just another non-alcoholic beer, Good Liar is a true lifestyle brand. That lifestyle? Living to party just as hard without alcohol as with. In a phrase: Good Liar is the official beverage of your true self.
Produced by Columbus Ohio-based DRY Dept., and conceived by company founder Jared Langston and partners Curt Everitt, Rainer Ziehm and Jacob Rowland, Good Liar fulfills their vision to create a badass NA brew that can go toe-to-toe taste-wise with any premium beer on the planet. The result, as Langston puts it, is “The ultimate non-alcoholic beer built for late night ragers and early morning risers.”
Good Liar stands apart from all NA brews, not only in how it tastes–according to Everitt, “Perfectly balanced and utterly crushable.”– but for how it’s made. Born and brewed through a truly revolutionary and proprietary process, Good Liar delivers 100% of the taste of a premium beer with less than 0.5% the alcohol.
After tirelessly taste-testing and tinkering with its profile to perfection–DRY Dept. previewed its Good Liar Midwest IPA throughout Fall 2023. Acclaim for Good Liar has been universal, and their marketing, unapologetic. Langston declares, “We’re not for everyone, and we love that. We embrace that.”
Good Liar Midwest IPA is the brand’s debut brew, with more styles to follow. The packaging broadcasts the irreverence of a brand, that despite all its uniqueness, can appeal to drinkers who are dry, dry-ish, and absolutely dry-ambivalent. “We sought to create not only a good NA beer,” Ziehm adds, “But a damn good beer. Period.”
Every aspect of the Good Liar brand is a reflection of DRY’s core vision: to create a brew that drives a healthier approach to living without shying away from spontaneous acts of nudity. Call it reckless sobriety. Call it dry furious. Either way, Good Liar represents a hard-partying ethos miles apart from other NA brands.
The creators of Good Liar lean into their Midwest origins, and the brand’s unpretentious lunacy conveys an infectious charm and authenticity. “Good Liar is like the people we like to party with,” says Langston, “No-bullshit, slightly inappropriate, genuinely curious, endlessly amusing, and naturally out of step with the status quo.”
Good Liar Midwest IPA is available at a growing number of restaurants, bars and select retailers. With e-commerce and more styles to follow, Good Liar is taking on the world from the Midwest out. To find out more, and experience the Good Liar brand in all of its off-beat honesty, visit goodliar.com or @drinkgoodliar.
