August 15, 2024
As the summer winds down, we’re taking a moment to reflect on an incredible season of events, community, and connection. This summer, Libra made a significant impact across the country, bringing the refreshing taste of our non-alcoholic craft beer to more people than ever before. With over 10,000 Libra cans in hand and 30,000 samples distributed, we proudly made over 865,000 impressions at more than 45 events across 18 cities, with major focus in Halifax, Charlottetown, Vancouver, Ottawa, and Toronto.
Major Partnerships: Somersault Events and Halifax Civic Events
One of the major highlights of our summer was our partnership with Somersault events. As a sponsor, Libra was available at the finish line of all their races, providing participants with a well-deserved refreshment after their athletic achievements. It was inspiring to see so many athletes and supporters embracing non-alcoholic options, reinforcing our belief that balance and enjoyment can coexist.
Another highlight was our collaboration with Halifax Civic Events. Throughout the summer, our Pale Ale was made available at various events, not only to attendees but also to artists in green rooms. This partnership was a testament to our commitment to supporting local communities and enhancing the experience of everyone involved, from performers to event-goers.
Major Sponsorships: Vancouver and Halifax Jazz Festivals
Libra was also proud to sponsor the Vancouver International Jazz Festival and the Halifax Jazz Festival. These festivals are renowned for their vibrant atmosphere and celebration of culture, and it was an honour to provide non-alcoholic options to attendees. By offering our craft beer at such major events, we contributed to a more inclusive environment where everyone could participate in the festivities without compromise.
Fostering Inclusivity with Non-Alcoholic Options
At Libra, we believe that inclusivity is key to fostering connection. This summer, our presence at major events and festivals across the country highlighted the importance of non-alcoholic options. Whether it’s offering an alternative for those who choose not to drink alcohol or providing a refreshing option for anyone who simply wants to enjoy a great-tasting craft beer, our goal is to ensure that everyone feels included in the celebration.
Our Values in Action
This summer, we lived out our core values at every event. From fostering connection by bringing people together over a shared love of great beer to finding balance by offering non-alcoholic options that complement an active, social lifestyle, our values were at the heart of everything we did. We were courageous in stepping into new spaces, building trust through our partnerships, and always striving to be a good human by giving back to the communities we serve.
As we look forward to the rest of the year, we’re excited to continue building on the connections we’ve made this summer and finding new ways to bring Libra to even more people. Thank you for being a part of our journey, and here’s to many more moments of balance, connection, and inclusivity!
