Athletic Brewing’s $50M Expansion: Pushing the Non-Alcoholic Beer Revolution Further

Shifting Consumer Preferences

The rise of Athletic Brewing mirrors a broader shift in consumer behavior towards healthier lifestyles. Recent Gallup data shows a decline in alcohol consumption, particularly among younger adults.

Only 62% of adults under 35 report drinking alcohol, down from 72% two decades ago. This trend is fueled by increased health consciousness, with a focus on longevity and better sleep.

Industry Impact

The growing popularity of nonalcoholic beers has not gone unnoticed by established beer companies. Giants like Heineken, Constellation Brands (Corona), Anheuser-Busch (Budweiser), and Diageo (Guinness) have all introduced nonalcoholic options to their portfolios.

The Future of Nonalcoholic Beer

Market research firm Fact MR projects that the global nonalcoholic beer market will grow by 7.2% annually from 2023 to 2033, reaching a market volume of $40 billion by 2033. The demand for healthier, lower-calorie alternatives to traditional alcoholic beverages drives this growth.